Ascott launches a brand refresh of The Unlimited Collection to reinforce the latter’s global position as a curated selection of independent upscale hotels offering immersive cultural experiences. Indeed, in the past year alone, The Unlimited Collection tripled its portfolio to 11 properties within Asia, Europe, and the Middle East. Ascott chief commercial officer Tan Bee […]
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Travel Guide
Ascott’s global loyalty platform ‘Ascott Star Rewards’ achieved record member revenue growth in 2023
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Apr
The Ascott Limited (Ascott), the lodging business unit wholly owned by CapitaLand Investment (CLI), marked the 5th year of its global loyalty platform, Ascott Star Rewards (ASR), with record results from FY 2023. Having grown exponentially since its launch in April 2019, Ascott achieved its highest ever room revenue from ASR members last year at over S$342 million, surpassing that of FY 2022 by almost 63%. […]